Sofia Vergara is best known for her role in the hit television series “Modern Family”. But she has another job on the side: businesswoman.
The Colombian actress has played a leading role in a series of businesses stretching back decades, often addressing a social issue close to her heart.
The latest is an underwear subscription service called EBY. The company provides women’s underwear and 10% of net sales go to microfinance loans for women entrepreneurs.
“The impact and profitability of the business are both equally important to me; that’s why I invested in a social enterprise,” said Vergara.
Vergara has no trouble making money. She has been the highest paid actress on television for six years according to Forbes, with a total profit of $ 41.5 million for the year ended June.
Forbes says Vergara’s role on “Modern Family” only accounts for a quarter of his earnings. The rest comes from roles in films, conferences, licensing deals, and his own businesses.
His businesses often aim for empowerment.
“As a woman who was able to build my career through business, business was the most logical way to empower other women,” Vergara said.
The actress got her start in business in 1994, when she noticed that there weren’t many agents representing Hispanics in the entertainment industry. His response was to find a commercial solution.
The result – started with co-founder Luis Balaguer – was the talent management company Latin World Entertainment (LWE).
Los Angeles-based LWE now represents some of the biggest names in Spanish-language television and has since grown into licensing and marketing.
“I think the most effective way to make an impact is through business,” Vergara said.
Another recent venture is Raze, a Latino-focused digital media company Vergara started with Balaguer and Emiliano Calemzuk, the former president of Fox Television Studios.
Renata Black, who co-founded EBY with Vergara, said the TV star does a lot of due diligence before making an investment.
Vergara conducted months of research before deciding to throw her weight behind EBY. She is actively involved in all aspects of the business.
“She’s got an amazing business eye and she’s really part of the design process, she’s part of the brand vision, she’s part of the execution of how this brand comes to life… so she has her hands. in almost everything, ”said Noir.
“It’s her main thing that really excites her,” she added.
CNNMoney (London) First published on September 27, 2017: 7:36 a.m. ET