Former Treasury communications chief joins Dashly

A former Treasury communications manager has been appointed communications and external affairs manager at the Dashly mortgage rating and switching platform.

Lucy Mundy has led government communications on taxation, savings and investment, and joins Dashly to oversee its production of business and consumer news, design its strategic campaigns, and advise and lead the stakeholder engagement, including lobbying government and regulators.

The appointment comes as Dashly integrates a pipeline of brokers and clients, including a recent successful partnership with Paradigm Mortgage Services.

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Mundy previously worked in central government as UK tax communications officer, and also held positions in Downing Street and the Department of Health, as well as corporate communications agencies.

She will take the job in June and lead Dashly’s ‘Finance For Good’ communications strategy, which includes campaigns to rescue UK mortgage holders from a £ 5.3bn collective, as well as the awareness of green mortgages and the benefits to consumers.

The senior Dashly team was recently bolstered by the appointments of Salma Kalisvaart, a former investment banker at JPMorgan, now COO, and Iain Swatton, who was a director at both Connells and Countrywide and is now at the head of intermediaries.

Mundy said, “Some of the most rewarding and important work I have done has been on behavior change – from running the national flu shot campaign to launching the sugar tax and ISA for life.

“That’s why it’s such a privilege to lead the crusade to save mortgage holders money and to promote the importance of financial advice in a truly innovative fintech environment.

“Dashly sums up all that is great about FinTech and the culture of scaling, but with clear goals and big ambition – and I’m really lucky that this also includes a very nice group of people and talented.

Ross Boyd, CEO of Dashly, said: “We are delighted to have someone of Lucy’s caliber at Dashly.

“Her experience in government, combined with her experience in financial communications, made her the ideal candidate for this position.

“We are evolving – and our communication and stakeholder engagement strategies will be at the heart of the company’s growth.

“Now that we have a large customer base and strong affiliates within the brokerage community, our job now is to convince the government and lenders.

“Lucy couldn’t have joined at a better time.”


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